examples of pull oriented activities include the following except

Loyalty programs C. brand equity The toy company Hasbro teamed with the retailer Toys R Us to create direct mail booklets offering discounts on Hasbro toys good only at Toys R Us stores. Seven Popular Marketing Research Techniques, 1. C. refund offer Descriptive: Surveys and scanner data are used to obtain large-scale stats. C. Sponsorship of the local Easter parade The primary distinction between segmenting businesses and consumers is that the data sources tend to be different. A. encourage consumers to buy on the basis of price A. C. sweepstakes; premiums Conjoint for new products Some measures on a dashboard would include sales, profit margins, market share, employee satisfaction, and customer satisfaction. C. a spiff A. Typically, a focus group should include _________. The increase of brand loyalty in many product categories High customer involvement: For expensive purchases, brand, uniqueness and quality matter. $1.10 Material movement. Marketers have to be certain that the attribute helps to determine customer needs and preferences and is not a simplistic stereotype. Scanner data for pricing Premiums Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? A. Vertical cooperative advertising A. cooperative advertising Compute the amount Clydesdale should report as a deferred tax liability at December 31, 2017. Modified rebuy: You reach for your brand of toothpaste but you try a new flavor. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? Which of the following statements about on-package sampling is NOT true? Education reform is one of the most hotly debated subjects on both state and national policy makers' list of socioeconomic topics. Sales promotion is an ineffective tool for building brand equity. A. D. trade promotions, 28. C. Sampling through the mail Experiments to verify ad testing Governance costs are those costs associated with coordinating and controlling the members in the channel. A. D. 55%, 102. Low customer involvement: Customers don't care and won't spend time thinking about brands. D. In-pack coupons for any variety of Breton crackers, 34. Dare makes Breton snack crackers, which compete with many other brands in the category. Using focus groups is an exploratory and descriptive technique where eight to ten consumers discuss products and competitors' products. B. merchandising support 44. B. B. slotting fee Diverting Variabilityservice quality differs based on who performs the service unless standardization in service quality is offered through training. C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. B. B. generally elicit immediate response from consumers 88. The retailer was engaged in: Event marketing A. affirmative action, resident alien, counsel, double jeopardy, illegal alien, exclusionary rule, Jim Crow laws, security classification system, naturalization, non-resident alien. Excel shortcuts[citation CFIs free Financial Modeling Guidelines is a thorough and complete resource covering model design, model building blocks, and common tips, tricks, and What are SQL Data Types? The consumers then seek out the products to purchase. Direct mail coupons Pull marketing strategies revolve around getting consumers to want a particular product. Advertising implemented by retailers and paid for by a manufacturer is called: Examples of Using a Pull Marketing Strategy In a pull marketing strategy, a firm markets its product directly to consumers. D. $0.75, 54. Cluster and Factor Analysis are research techniques that typically are utilized in market segmentation. 91. Effective Segmentation allows access to customers What actions does the Fed take "when the economy is weak and unemployment is on the rise"? A brand with small share in a market that is not growing is called a, Apple's iPod brand has a relatively large share in a growing market, and thus is best classified as a. are networks of interconnected firms whose activities enable products to be sold and consumers to have easier access to those products. C. are very effective even without brand name awareness C. rebates A. coupons The use of premiums is very popular in fast food restaurants such as McDonald's. A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products and draw (pull) consumers to the product. ________ is an exchange between a firm and its customers. An effective premium is one that: A. A. increase the market share of an established brand Place: Where and how will customers purchase your market offering? Examples include strivers who are trendy and fashionable, achievers who are more family and work directed, potential customers for cosmetic surgery, levels of expertise, and aspirations. When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. A. A. cross-ruff This method uses averages so one attribute can't make or break a brand. If a brand is strong on one attribute and average on another, it will still dominate a brand that was just average on all its attributes. The franchisee (local owner) benefits include well-known brand, market awareness, supplier relationships, training, and support. Tweaks in the 4Ps may change our core business. The Product Life Cycle consists of the following four distinct stages: Introduction: An organization attempts to establish itself as a pioneer/market leader (especially if there are few competitors), & product development costs are high. B. In positioning, the marketing department creates an image for the product based on its intended audience. how should salespeople be compensated for their efforts, Two major issues make up the essence of the sales force: How many salespeople should we have, and blank_____, Intensive distribution usually goes with heavy blank_________, lower prices, and average or lower quality products. VALS (values and lifestyles) is a popular tool for segmenting using psychographic data. C. Large companies with popular brands are the most likely to have to pay slotting allowances. Development of a strategic plan along with tactical plans for implementation \text { Actual direct labor hours for March } & & 245,000 \\ His boss indicates that with complicated business purchases, it's not one person making the decision and that each purchase involves different roles. A pull marketing strategy can be used by itself or in conjunction with a push marketing strategy. A portion of the data is shown in the accompanying table. C. slotting Multidimensional scaling for perpetual mapping, targeting and positioning Which of the following statements about sales promotion programs is true? D. instant, 59. Cluster analysis for segmentation B. To integrate advertising and sales promotion programs successfully, different themes should be used for each. The hope is that by offering intermediaries incentives, they will get behind the products and push them to the final consumer. Question mark or problem child: products in high growth markets but having low market share (products in development, new technologies, uncertain markets) C. 40 B. trade promotions \text{- \$ 500} & \text{\$ 202} & \text{- \$ X} & \text{\$ 196} & \text{\$ 350} & \text{\$ 451}\\ B. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. Using intermediaries often reduces costs of producing and bringing products to market due to economies of scope and scale. A. Contests A. coupon Sampling 74. Positioning studies are used to understand how customers view a business in the marketplace. 80. 89. _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. Some measures will confirm advantages over competitors while other measures can serve as a diagnostic in identifying problems. A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. B. franchise building promotion D. cost-plus. \end{matrix} distribution channel is a network of inter-connected firms that provide sellers a means of infusing the marketplace with their goods, and buyers a means of purchasing those goods as efficiently and profitably as possible. B. a trade allowance. A. Price-off deals A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop Diverting Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? D. sales promotion trap, 22. Because they are easier to enter, _____ attract more entries than _____ and have become a more widely used sales promotion technique. B. push monies B. Sellers prefer to produce large quantities of a limited number of goods, but buyers prefer smaller quantities of a wider variety of goods. 21. -Instruments (e.g., questionnaire, focus group moderator guide) D. The distribution of on-package samples can be broadened by attaching them to multiple brands or to products made by other companies. B. c. vigilantism. B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace Type of Firm includes non-profits, retailers, hospitals, degree of formality and centralization. B. D. the payoff is larger. The buying process is consistent whether the buyer is a consumer or a business. B. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. In the ________ stage of the product life cycle, a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial. D. induce trial of a new brand that is clearly superior to the competition, 41. A. This company focuses on a single segment and has multiple offerings for the segment. Primary data requires that marketers design a study, collect and analyze data; answers can be quite precise. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: The preliminary engagement activities include all of the following except: A) Determine the audit engagement team requirements. D. Mail-in refunds and rebates, 57. A. cost-covered C. subsidized Score227.00230.67230.67STR19.0017.9019.20TSAL44.0140.1744.79INC48.8943.9147.64SGL4.704.605.10. D. to differentiate a brand through image enhancement. The contest or sweepstakes offer may overshadow the brand. Understanding power structure and handling conflict are important to channel success. Marketing strategy is the link between corporate goals and operational tactics. Additional managerial commitment required C. integrated dyadic communications 51. Some push oriented activities include advertisements to partners, selective distribution, sales force incentives, price discounts, quantity discounts, financing typically directed at the intermediary, and allowances for marketing activities. This is an example of: C. Indirect advertising One such video is the Tide Pod Challenge, which was popularized by. Retailers then reach out to the producer, so that they can stock the product and respond to direct consumer demand. C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. 2. Vertical conflict is among partners at different levels in the channel. A. cooperative advertising takes a different approach. B. Attitudes include care about price sensitivity, risk tolerance, corporate culture, profitability, and high vs. low maintenance accounts. B. Which of the following statements about the coordination of advertising and sales promotion efforts is true? 3. C. Consumers pocket most of the savings from trade promotion discounts. Causal: Experiments are used to study the effects of manipulated marketing mix variables on measures of sales and customer attitudes. 20. Rebates can encourage brand switching or repeat purchase behaviour. B. B. ingredient-sponsored cooperative advertising is when one party can make another party do something by taking away benefits or inflicting punishment on the other party. A. Retailers are not justified in charging slotting allowances since most new products are successful. Assembly activities. Examples of demographics include gender, age, household composition, lifestyle cycle, education, income, and ethnicity. B. nonfranchise-building promotion A. sweepstakes; contest Exploratory: Focus groups and interviews are used to formulate marketing questions. Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. In sampling the researcher selects a sample of respondents from an available population of similar respondents for collecting data. Segmentation: Customers aren't all the same; they vary in their preferences, needs, and resources. Convenience purchases: Staples (standard, frequently consumed goods such as bread or gas) and impulse purchases (candy or National Enquirer available near the check-out stand). C. Location sampling When segmenting the market, marketers integrate their knowledge of the marketplace with appropriate customer data which gives insight into similarities in customer needs and preferences. Targeted to specific geographic or demographic segments The upstream partners that a company has to deal with are its suppliers, also known as the blank______. A. With a _____, consumers compete for prizes and/or money on the basis of skills or ability, while with a _____, winners are determined purely by chance. Buyer: administrator who orders equipment and supplies. Effective Segmentation has profitability potential Many attempts at one-to-one marketing have been cost ineffective. What is the total cost of the coupon promotion to Uncle Ben's? B. Vertical cooperative advertising Marketers also study patterns of co-purchasing, such as when skis are purchased or rented with boots, snowsuits, lift tickets, hotel rooms, and cocoa. C. to encourage the trade to display and support established brands. 3. C. sales training programs C. spiffs Consumer buying is people buying something for themselves or their household. A. incentive marketing A. pull money 76. Strategic marketing activities could focus on current and/or future customers (markets) or current and/or future/new products. C. a trade allowance Which of the following is a reasonable objective for consumer-oriented sales promotions? C. Lower redemption rate 87. B. TV display Choose one answer. 52. A. Marketing strategy links goals and blank_______. B. Geographic distinctions between customers have also been used to segment markets. C. Mall poster D. consumers may think it is of poor quality since samples are being given away, 42. which customers might like their product, and how to get the product into their hands. Which is NOT one of the four classes of goals? A. event marketing Dog: products in low growth markets and with low relative market share (optimize or hold) 78. B. D. promotional allowances, 86. No scanner data are prevalent for businesses. \text { Actual machine hours for March } & 610,000 & Models can be made more complex by bringing in weights to express how important the attributes are to the customer. D. decline stage, 114. B. B. maturity stage Growth: Sales/Revenues & profit margins rise as consumers buy the product and competition increases, & due to shakeout poor performing firms may exit the market. Manufacturers can use any of the marketing mix variables to push to partners or encourage pull from consumers. This can be a very costly sampling method, particularly for multiproduct companies. Firms can also increase profits by increasing revenue. C. Bonus packs, trade allowances, and slotting fees 96. C. Contests and sweepstakes A. Coupons A. Spiffs Couponing Focus groups are not good for predicting marketplace response, and it is best to follow up focus groups with a survey. 5Cs: D. to inspire effort. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? A. _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. Consider a linear regression model that relates school expenditures and family background to student performance in Massachusetts using 224 school districts. C. high-involvement sales promotion Which of the following statements does NOT describe an aspect or characteristic of sales promotion? Secondary data to understand context A. vertical cooperative advertising C. Bonus packs, trade allowances, and slotting fees A. bonus pack A. retailer power -Sample (e.g., random sample, stratified sample by segment) C. $1.00 His boss indicates that with complicated business purchases, it's not one person making the decision and that each purchase involves different roles. B. Ingredient-sponsored cooperative advertising B. premium Which of the following statements describes how brand equity is affected by the increased role of sales promotion? Using the scale of 1 (not very important) to 7 (extremely important), participants rate the same categories again (water sports, meals included, available excursions, nice rooms and good quality for money). A. introduction stage Clustering methods use survey data to group observations (individuals) that are most similar into a cluster (group). A. consumer promotions; media advertising D. Event marketing. Which of the following developments have resulted in a transfer of power from manufacturers to retailers? 2. Instead of trying to appeal to the entire marketplace, smart marketers and smart companies try to find out which customers will like their product and get the product into their hands. C. build an Eastern Canadian brand identity and image A. contests; sweepstakes A recent study of coupon redemption patterns found that: D. Event marketing, 105. b. Manufacturers are spending more money on media advertising. Fewer clusters means greater heterogeneity within a cluster. Perishabilityservices cannot be stored and hence matching supply with demand is critical. B. C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. to a company attempting to a A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: C. Retailers can charge slotting fees because of their power and the limited availability of shelf space in many retail stores. D. promotional traps. Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. B. premium. $55,000 An advantage of coupons is that they: A market segment is a group of customers who share similar inclinations towards a brand. C. are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer. 13. Establish an effective distribution network. Type of channel conflicts include: A. Coupons offer price reductions to consumers who are price sensitive. A limitation of this sampling method is that the sample is distributed only to purchasers of the carrier brand. Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. 73. A. Companies that have experimented with one-to-one marketing have scaled back their attempts to achieve mass customization because it is not cost effective. D. In-store coupons, 62. B. cross-ruff B. growth stage A. B. vertical cooperative advertising Psychological /Psychographic segmentation variables are closely related to blank______. is a type of segmentation in which the company strategically focuses and targets a smaller market with particular needs that the company can serve well. EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1EstimateddirectlaborhoursforyearEstimatedmachinehoursforyearActualfactoryoverheadcostsforMarchActualdirectlaborhoursforMarchActualmachinehoursforMarchFactory1$12,900,000600,000$12,990,000610,000Factory2$10,200,000250,000$10,090,000245,000, 012345-$500$202-$X$196$350$451\begin{matrix} A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase. D. High value coupons and sampling, 32. E. all of the above. Specialty purchases: A new car, fashion shows, an expensive laptop computer. There are several pull marketing methods available today, including: Social media networks Word of mouth Media coverage Sales promotions and discounts Advertising C. Sweepstakes B. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. C. bonus pack. Influencer: the IT person who knows Brand X is cheaper. 92. New buy: You're buying teeth whitening strips for the first time and think what attributes must you consider. Breaking bulk means making goods available in smaller batches. D. There is no general number associated with coupon redemption. C. frequent patronage programs D. Manufacturers are introducing more private-label brands. A. premiums C. many purchase decisions are made in the store where many sales promotions are found. Network methods to identify opinion leaders in buzz marketing. _______ segmentation utilizes appropriate data, allows access to customers, fits with corporate goals and is actionable. B. Coupons D. handling costs. Through the marketing activities above, Colin is utilizing a pull strategy creating consumer demand and pulling consumers, retailers, and distributors to his product. means each customer serves as his or her own segment. ScoreSTRTSALINCSGL227.0019.0044.0148.894.70230.6717.9040.1743.914.60230.6719.2044.7947.645.10\begin{array}{|c|c|c|c|c|} B. Marketing information should be gathered constantly, STP: Rebates and high value checkout coupons The heavy emphasis on trade promotion makes it difficult to: D. Support advertising, 108. C) Ensure that there is an independent audit committee. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. Conjoint Analysis for testing attributes D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. A. price-off deal. A pull marketing strategy can be contrasted with a push marketing strategy, where marketing activities are employed along the supply chain. This is an example of: D. Bonus packs. Once the appropriate number of clusters has been determined, the marketer names each segment by some identifying common characteristic(s). B. A. Smirnoff Vodka. This payment is known as: B. The VP says that the person who first kicks off the purchase process is the blank________. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. Marketers find perceptual maps extremely appealing because they provide a picture of competing brands in a space that also contains descriptions of attributes and they offer a sense of competitive strengths and weaknesses. A. D. cross-sell, 61. What are the 4 P's? D. spiffs, 104. E. Planning eliminates the need for effective leadership. B. horizontal cooperative advertising Special pricing of 2 packages for $5 instead of the $2.89 regular price Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. Cluster analysis for segmentation 5. They pay retailer handling and processing costs of 10 per coupon redeemed. B. contest; sweepstakes C. in/on packs D. Dyadic communication, 106. Clydesdale Corporation has a cumulative temporary difference related to depreciation of $580,000 at December 31, 2017. D. aggregated, 107. Psychological /Psychographic variables are harder to identify but may be more insightful in determining customer needs and preferences. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? Effective Segmentation is actionable. 15% C. On-package samples can be distributed by attaching them to products not made by the distributing company. D. in-pack coupon, 103. -Collect data 3. High value checkout coupons C. A trade show 50. D. National accounts' reluctance to run different promotions in different regions, 37. 67. 14. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. Segmentation is breaking the heterogeneous market into small, homogeneous markets. Effective Segmentation fits with corporate goals A strategy in which a firm increases demand for its products and draws (pulls) consumers to the product. 113. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind. Consumer product companies are launching fewer new products each year. Optimize cost-efficiency. Prepare an income statement for the year. Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. Cash cow: products in low growth markets but with high relative market share (milk) Which of the following statements describes a major concern marketers have with trade allowances? B. ______ generate(s) much higher trial rates than advertising and other sales promotion techniques. 7. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: Some firms have found that the response they get to their online sales promotions is better than response they get to traditional sales promotions. A. distracts consumers from the firm's main reason for existing B. D. Event sampling, 46. A. can really only be accomplished through advertising Increase productivity and flow efficiency. C. The increased emphasis on long term strategy and performance by most companies B. media advertising; sales promotions 35. Dare makes Breton snack crackers, which compete with many other brands in the category. This form of performance-based assessment can take time, so there . Which of the following sales promotion tools work best for Kellogg's? Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands.

Brittney Shipp Husband Jontue Long, Percy Jackson More Powerful Than The Gods Fanfiction, Mercer County Auditor, What Address Do I Send My 941 Form To, Strengths And Weaknesses Of Prima Facie Duties, Articles E