celebrity endorsements gone wrong

Abhishek and Aishwarya, Prestige Cookware range No! Sharapova is far from the first spokesman to be dropped by Nike. Whether or not the celebrity or influencer scandal goes against one's brand message or statements, or if their actions go against the views of the brand's target audience, it may be time to cut ties for brand partnerships. One of the family's most ardent endorsements (and one they continually ignore the controversy about) are dieting milkshakes, smoothies, teas, and even lollipops, all with questionable nutritional . All Rights Reserved. Brand Sense was supposed to broker the deal for Britney Spears to make an Elizabeth Arden perfume ("Radiance"), but they claimed that Brit's dad and business manager, Jamie Spears, went behind their back to cut them out of the deal, depriving them of their commission. Basketballer Lebron James had been well known for his partnership with phone manufacturer Samsung. Tarrant sued for $100 million. With increased importance placed on social media marketing, endorsements can also come from smaller scale stars like Instagram influencers. "I thought this was the greatest scam going -- getting paid for watching sports," Barkley said. Apparently, there was some confusion as to when Will.i.ams part of the deal was over. Hiring a comic comes with its PR risks. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'ef3b57cc-1c73-48e9-be59-d22b18d9ebe3', {"useNewLoader":"true","region":"na1"}); Topics: Complex Media, Inc. All Rights Reserved. The court papers allege that SRG lied about their connections in the industry and failed to secure licensing agreements in accordance with the parties' written contract. Alley was pissed, said it was a lie, and threatened to sue the tabloid. neither companies decided to renew his contract. Access your favorite topics in a personalized feed while you're on the go. Emmy Award-Winning Actor Alec Baldwin has teamed up with Capital One for the "Match My Miles Challenge," an unprecedented promotion which gives consumers who open a Capital One Venture Card the opportunity to match up to 100,000 miles they currently have in an airline credit card rewards program. Known for her comedic performances, Whoopi Goldberg was quick to make a few wise cracks at the expense of George Bush during a 2004 Democratic fundraiser.Unfortunately, the sexual puns didn't settle well with SlimFast, and the weight loss product manufacturer dropped her from its advertisements shortly after. He led many to believe that he was not proud of the color of his skin. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '814dd420-0d49-40e0-b59c-f01066e186c1', {"useNewLoader":"true","region":"na1"}); Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. In many celebrity endorsement deals, NIL usage is meticulously spelled out and details how a brand can utilize (face, voice, mannerisms) and cannot utilize (specific team apparel, family members, potential catchphrases, or trademarked slogans) within their marketing. Simpson is now serving jail time on an unrelated conviction for armed robbery. The most embarrassing and publicized celebrity endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and mindless, politically incorrect comments. The suit was settled, and Tarrant gave up the license. Snooki made a deal with SRG Ventures to bring in new branding partnerships. They stopped running the ad out of "sensitivity to theirsituation.". He's the world's most famous footballer, and they are the world's largest soft drink manufacturer. Though, much like the fans that have been crowding outside the courts to show their support for him, not every brand has given up on the actor.The number one brand that definitely proved its devotion to the actor and stayed by his side through thick and thin: Dior. This is a particular danger when celebrities endorse multiple products at a time. Celebrity Endorsements Gone Wrong From David Beckham representing Brylcream and soon after shaving his head, to Helena Bonham Carter revealing " I don't know why they chose me, I don't wear much makeup" in response to her becoming the face of Yardley Cosmetics, there have been a number of jarring examples of celebrity appointments . Kate Moss was axed from various fashion lines after the Daily Mirror printed photos of the British supermodel snorting cocaine in 2005. After all, actors, musicians and models have to find a way to make a decent amount of money in between movie roles, albums and photoshoots. Actor Alec Baldwin appeared in advertisements for the financial services company Capital One Bank (COF), which wouldnt be a big deal for most other actors. . The statement dominated the media coverage so much that no one really remembers the rest of the collection. However, Jessica allegedly refused to actually wear the cheap clothes on red carpets and in other public appearances. Deschanel was suing for $1.2 million but dropped the lawsuit in January 2012. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. TheCelebritySource.com feels it's important to list some examples of how celebrity endorsements can have a negative impact on business. Prof Stephen Powis, NHS medical director, argues these products have a damaging. Sowho do you think hurt this slap more: Chris Rock or Will Smith? All in all, a self-directed crash. Check out our What's Hot in Hollywood newsletter to get weekly updates about all things Hollywood and entertainment marketing. 1. Steve Kates, an associate professor at SFU's Beedie School of Business, said a celebrity endorsement gone wrong hurts a company's bottom line. Less successful, however, was her relationship with Oxfam International, a humanitarian group for whom she had acted as an ambassador for eight years. Furthermore, celebrity activism is based on the premise that if we only knew about an issue, we could do something, anything, to make a difference. This is a case where the celebrity struck back and won. Many celebrities make a lot of money from endorsement deals. Pittsburgh Steeler's Rashard Mendenhall was fired from his endorsement deal with Champion Sportswear (owned by Hanesbrands, Inc.) after making controversial tweets. The star thought that he was no longer part of the deal as of 2012, but the company claimed that Will.i.am was supposed to be directly involved until 2016. Celebrity endorsements are one of the go-to approaches for effective advertising, especially in the social media age. Sign up for our newsletter to get the news, trends and strategies that advertising and media pros want to know delivered weekly to your inbox. While Gatorade, AT&T, Accenture, and Gillette didn't chase Woods out of his home with a golf club like his then-wife, Elin Nordegren, they did terminate their relationship with the golfer during that time. But, despite the benefits, celebrity images can change and could harm your brand. Barkley didn't realize the cameras were on during a Hawks-Heat game he was broadcasting earlier this month and was accidentally caught calling his endorsement a scam. They might take the market share away from Apple in this way. Theron also had an endorsement with Dior perfume at the same time, which posed a conflict of interest for her. The sportswear company has been involved with Sharapova since she was 11. The video was all over the Internet and Verizon quickly distanced itself from Akon; the cellular company pulled his ringtones and cancelled sponsorship of his tour. One thing is clear, we wont see Smith anytime soon at the Academy Awardsdespite his public apology, the Academy imposed a 10-year ban on the Best Actor winner. Celebrity endorsements gone wrong: The tiny gestures that have cost companies billions View Gallery Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. as well as other partner offers and accept our, CLICK HERE TO SEE 10 CELEBRITY ENDORSEMENT DEALS THAT WENT WRONG >>>, 15 Ways Sports Stars Go From Field To Jail. Simpson and Hertz The company dropped her, saying her pregnancy violated their contract. We remain supportive of Kirstie, wish her nothing but the best and we would welcome her back at any time as a returning client. Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. He got the axe for being too good at his job. Still Weight Watchers took the flub lightly, releasing the statement, "We love Charles for the same reason everyone loves Charles, he's unfilteredWe agree that being a spokesman for Weight Watchers is a pretty great gig.". He was sued for breach of contract to the tune of $25.2 million. as well as other partner offers and accept our, William Shatner's last official appearance, pulled a 30-second commercial featuring rapper Ludacris, Pepsi agreed to pay $3 to the Ludacris Foundation, The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, ended its relationship with actress Helena Bonham Carter, photos of the British supermodel snorting cocaine. Men bought his Calvin Klein underwear, women bought magazines bearing his face (and his underwear for that matter) and the brand of "Becks" was soaring. His daughter Ava Astaire McKenzie said that in allowing his image to be used in this manner, his widow Robyn Astaire had sold him to the devil.". Celebrities in the public eye have become used to the latter. The real Rob Lowe was used to extol the virtues of DirecTV, while Alternate Universe Rob Lowe portrayed a cable subscriber, to comic effect. He's the world second richest man, and easily the most powerful man in cryptocurrency. Not great for Brylcreem. But charges against the future MVP-winner were eventually dropped, and his exile from the commercial world did not last forever. Simpson became famous for allegedly murdering his ex-wife Nicole Brown and her friend, Ronald Goldman, the former football star was the face of Hertz rental cars. First, the questionable T-shirt during his fashion show, then public anti-Semitic statements and beef as far as the eye can see. Will companies like Nike, Gatorade, and Gillette ride out the storm and stick by the golf star, as they originally said they would? When Osama bin Laden was killed, he tweeted, "What kind of person celebrates death? Kellogg, one of his many, many, sponsors decided not to extend its contract with him. Alley ended her three-year stint as a Jenny Craig spokesperson in 2008 with the claims that she had kept her 75-pound weight loss steady for over a year and was ready to give other spokeswomen, Valerie Bertinelli and Queen Latifah, a shot. Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and others decided to stick with him. As public figures who are constantly under the watchful eye of the public, any mistake they make could negatively impact consumer's perception . Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. It's amazing how people can HATE a man they have never even heard speak. Kellogg Co. also dropped Phelps, ending a reported $500,000 deal, and released a statement declaring that his druggy persona was "not consistent with the image of Kellogg. . When the fee is high enough, even A-listers will hawk a lame soda or acne cream when it comes down to it. Celebrity endorsements can be used in a positive way for persuasive . Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. 10 Celebrities Who Sell Brands With Their Voices, Movie Mistakes : Hollywood's Biggest Fails, Privacy Wegmans said that numerous loyal customers called to complain about Baldwin's questionable character. studio, network or celebrity. During this time, Theron also had a contract with Dior perfume, and was seen at an event wearing a Dior watch. Promoting a well-known pitchman seems like a fast and easy way brands can increase recognition and sales, but time and again companies have been burned by the actions of their celebrity endorsers. Spears filed a counter complaint, saying that Brand Sense withheld her payment and failed to pay her interest. Flat stomach teas and lollipops. Additionally, Theron wore other jewelry in an ad for charity, something that was also forbidden in her Weil watch deal. Here is a list of a few celebrity brands and endorsements gone wrong. Lance Armstrong. Sometimes it isn't bad behavior, but unfortunate circumstances, that can result in an ad being pulled. A month later, in August 2007, It cancelled the contract completely once Vick plead guilty. Then the National Enquirer published a magazine cover that claimed that the star was "fired for being TOO FAT!" Don't Kard me. Actress Ellen Page, known for her role in Juno and Inception, was endorsing Cisco's video teleconferencing system as far as a decade ago. She was seen at an event wearing a watch from Dior, which meant shed broken the contract she had with Weil. The severed relationships included big names such as Walmart, Smithfield, Novo Nordisk, QVC, Target, Caesars Entertainment, Whit-Ash Furnishings, and Home Depot. Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app. Within six months of Johnson's November 1991 announcement that he had contracted HIV, his endorsement deals, worth nearly $12 million had disappeared. Pre-Paid Debit "Kardashian Kard", Jessica Simpson vs. But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. According to E-Poll, when survey participants were asked to name the first thing that came to mind when they heard Priceline, 25 percent of participants said travel and 24 percent said Shatner or some variant (like Captain Kirk). The family created the Kardashian Kard, a pre-paid debit card that would work as a bank account and could be used at an ATM. We've been able to reach Mars yet again and discover the "God particle," but no one seems to have established what . Celebrities, In this Japanese ad for Kirin, he's painting a roof, and a friendly animated bird joins him while he drinks a beer. While these endorsements are surely bizarre and nonsensical, they also are often entertaining and sometimes even work in their utter hilarity. McDonald's, Nutella, and Coca-Cola all dropped Bryant after he was accused of sexual assault in 2003. In 2013, Gomezs attorney said that the claims made against the actress were ridiculous, and that she met the conditions of her contract. Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing "White Lives Matter" on it. During the 1970s, Hertz paid Simpson a reported $550,000 a year for his spots. (We're only human, after all.). Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. Here's a look at some of the biggest athletes who lost endorsements and the money that went with those deals. According to Jezebel, reports on what exactly the pregnancy had to do with the contract was hazy either she missed engagements or the image of a pregnant woman didn't fit in with their tagline of "feel 17 again.". But that world is rapidly changing, and Under Armour's CEO is nimbly navigating it . This week's incident is just the latest in a long line of celebrity endorsement fails. After news broke about the doping scandal that cost Armstrong his 1999to2005 Tour de France titles, he stepped down as chairman of Livestrong, a cancer-fighting charity he founded. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. Lebron James and Samsung. Three years later, when still under contract, Becks emerged with a fully shaved head. Things go wrong when the celebrity endorser is only paying lip service to brand rather than enthusiastically using the product in his or her life. accidentally caught calling his endorsement a scam. A few weeks later, he called it a scam on TV. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). Two deals with AT&T and Rosetta Stone ended on December 31 and neither companies decided to renew his contract. People may feel that the celebrity will endorse anything to make a buck. Baldwin and his mother, a loyal customer, had been featured in a Wegmans commercial that the supermarket decided to pull after Baldwin belligerently refused to turn his cell phone off during a flight's takeoff earlier this winter. 2023 Fortune Media IP Limited. The actress stepped down from her role as ambassador rather than distance herself from the company, which Oxfam opposed on the grounds that it is "opposed to all trade from Israeli settlements, which are illegal under international law.". Another example of persuasive communication in the form of celebrity endorsement gone wrong is when an Oscar winning actress did a commercial that was critiqued as a negative outlook on the labor of women employees for an airline, and was even considered to be abusive. This reportedly caused the Edward Scissorhands icon to lose out on a $22.5 million payday. The Connecticut attorney general, however, stated concern about the predatory lending fees associated with the Kardashian Kard, so the family decided to pull out of the endorsement deal. Some of the most popular and highest-paid celebrities are those with successful endorsement careers, including models like Karlie Kloss and Cara Delevingne, as well as singers such as Beyonce and Lady Gaga. By The Milk Processor Education Program pulled its ad featuring twins Mary-Kate and Ashley Olsen after Mary-Kate sought treatment for an eating disorder in 2004. Let us know in the comment section below. The clothing line sued the singer for $2 million. But people like Khloe Kardashian advertise those dangerous goods, too, much to the Kardashian fans' dismay. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. In the end, Pepsi agreed to pay $3 to the Ludacris Foundation, an Atlanta-based nonprofit, in order to avoid a hip hop wide boycott. While Shatner was dropped for being too good at his job -- too many people recognized him as "The Negotiator", and Priceline is switching from a bidding to a fixed-price model -- many other celebrities have lost their spokesperson positions for much more controversial and ridiculous reasons. After his indictment, Nike suspended its contract with him, without pay. Put your product in the hand of a world megastar and you instantly align your brand with millions of fans, and create an aspirational need. Why are Priceline execs sending Shatner to his fiery demise? Simpson's apparel empire went on to make an estimated $750 million in retail sales in 2010. Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. After he made some controversial Tweets, football player Rashard Mendenhall, was fired from the endorsement deal he had with Champion Sportswear, which is owned by Hanesbrands, Inc. At the peak of the cola wars in 1989, PepsiCo decided to fight the fire of Coca-Cola's celebrity laden ad blitz with fire and gave Madonna a one-year contract to star in a series of Pepsi commercials and a concert tour. Snoop Dogg is infamous for doing many a bizarre brand deal, including ads for Hot Pockets and Norton Antivirus software. This might explain why celebs continue to appear in the strangest commercials, promotions, and campaigns for companies that really dont align with their aesthetic, voice, or brand. Khan also said that he doesnt think theres anything wrong with that, and wouldnt endorse anything he didnt agree with. Actress Scarlett Johansson was taken to task for endorsing SodaStream, an Israeli company that operates a factory in a West Bank settlement, on controversial, Israeli-occupied territory. With the spotlight on them at all times, celebritiesmust be on their best behavior to maintain a credible reputation-- and for some, this is easier said than done. One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. Her legal representative said the case was an "unjustified and public assault on Teri Hatcher's good name, reputation, and celebrity.". Former Disney darling (and Barney star),Selena Gomez had a business deal with fragrance company Adrenalina, but the company stated that the singer and actress didnt hold up her end of the deal. The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. Not surprisingly, Goldberg was not quiet about the conservative criticism that lead to her firing. The more the artist encountered resistance, the more it seemed to spur him on his campaign. LeBron James' malfunction. Paying the actress over $5 million to use her new song -- "Like a Prayer" -- in the spot, Pepsi premiered the commercial to almost 250 million people during a broadcast of "The Cosby Show.". Hatcher denied that she breached the deal and countersued them for claiming she had. However, Mobile Resource Card, the company behind the card (which turned out to be a financial scam) sued Kris and her daughters for $75 million, citing breach of contract. Kanye West, also known as Ye, considers himself "too big to fail." Now he has proved himself wrong. Make sure that the celebrity fits your demographics. But in retrospect, actor Will Smith was given countless reasons to regret his hasty reaction. Apparently, when Osama bin Laden was killed, Mendenhall Tweeted, what kind of person celebrates death? Updated: One celebrity's embarrassment can become our never-ending entertainment, especially when it still exists permanently on the internet. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. The present study attempts to find out the impact of celebrity endorsements on consumers' ad perception through a survey of 336 respondents in India. Looks like, in this case, the actor just got away with it. 10 Celebrities That Got Dumped By Brands 1) Donald Trump Source: Perez Hilton Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. You may also like: Celebrity brands and endorsements gone wrong. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. What's your favorite celebrity endorsement fail? Someone who might be on top one season is suddenly grabbing every endorsement deal possible the next month, just to make ends meet. He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. . Sources:indiatimes.com,dailymail.co.uk,wsj.com,people.com,usmagazine.com. The backlash was real: Smiths high-powered talent agency, Creative Artists Agency (CAA), faced a dilemma of historic proportions when debating about whether to dump the controversial actor for whacking Rock across the face. His articles discuss marketing theory in a variety of different situations ranging from celebrity endorsements gone wrong to Tiger Woods' DUI arrest. In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Subscribe to the Marketing Blog below. Carlesimo, during a heated practice session. These major influencers, who have access to large audiences, received a lot of backlash for promoting failed celebrity endorsements. 1. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and Vogue, had no other choice than to distance themselves from the musician in order to preserve their reputation. Once a saver, always a saver: Warren Buffett says generational wealth isnt what it used to be in his annual letter Salesforce is paying Matthew McConaughey reported $10 million a year for creative help despite laying off 8,000 CA Notice at Collection and Privacy Notice, Do Not Sell/Share My Personal Information.

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