billboard lease negotiations

There are two options here. To do this, prepay on your account, reach out to your Customer Success representative or message our. Billboards serve as an important top-of-funnel channel that increases the effectiveness of your other marketing channels. Call for a free quote on current inventory and pricing (866) 604-2892. When it comes time to renegotiate those leases, landlords have a unique set of challenges against the billboard companies. Its essentially the net income from the sign times a scope of 15% to 20%. The best technique is to get a base least of ground rent versus a rate of the net income. Although billboards provide enough area to put innumerable words, it is always a good idea to keep your message short and to the point. Our firm re-engaged with Outdoor Medias representative and after 2 weeks of negotiation a new lease was signed at a 600% rent increase. How To Determine What It Costs To Build An Outdoor Billboard Sign, How To Build Your Retirement With A Pile Of Wood. Your document is ready! This protects both parties. %>0?Xg|~VK[ )0VJ)=sK`\?2`~C*cnza.w_#^Afem"DR5&=z9 @M)Dbob^!?_Qc#|Ct:7@:9&@W8 A[WYX&'LL(=A# MecyA2(*Xua1$S2r@AFI-l6JjkN'0NbdEuXWa@:'_r_+T9Z%]'g%%K=/S:%3*(D)hN${*Rx9Nb8CjYO~rZI3|(?#(1>pgnMrqy \az4[)gX~qqMOrG`7R`xuY&oO+3fGr7>n3\%+ve5IV$IG&iL0RNvDG`fb7fJNi% 2\ But on all future leases you could add that. Successful billboard designs are simple, include great color and contrast, and are legible from a far distance. The removal clause should be reviewed by your attorney, and should give you the sole right to remove the sign without any conditions. Adding different channels to your marketing improves conversion and creates more leads. Some landowners have built and operated their own signs, and without Blip allows you to choose your desired locations, set your schedule, and adjust your budget to match your marketing needs. Moving forward, consider this point; the agreement ought to be about what that "reasonable" rent should be. Contact the billboard companies to see what they are asking in rent. Businesses NOW, This is not a loan. You will receive it in Word and PDF formats. Fill out this form to submit your design request. We work with property owners nationwide and offer lump-sum payments or creative financial terms that will meet your needs. We can help! 0000000016 00000 n It is important that the negotiation is controlled along realistic lines of pricing, term, and open communication. Retaining a lawyer to negotiate an extension to an existing billboard lease is an excellent way to make sure you maximizing the leverage you have and protecting your investment. Description of Property and Use. OOH Industry Mourns Tragic Loss of Longtime Exec, Catalyst Outdoor sells to Lamar and Clear Channel Outdoor. Submit the short form below and attorney Avi Sinai will be in touch with you soon. At the end of the term of the lease, it becomes month-to-month not a rollover. Now landowners can maximize the revenue on their lease and make sure theyre getting a fair deal. This could be examples from your business or another business you would like the writers to emulate. WebDownload Our Free Billboard Lease Tips. Real-time updates bring billboard rental into the digital age by using electronic billboards with software that updates digital bulletins instantly. Follow These Steps, The Top 5 Best Crypto Credit Cards To Get This Year, Funds are available to U.S. And Lease With thousands of dollars at stake and potentially millions in reduced value to the property it is important that you understand how the process works as well as the insider secrets and tricks that the billboard companies use in their favor. Billboard companies are known for using contracts that strongly favor their interests, so any paperwork offered by them should be reviewed by an attorney. At the end, you receive it in Word and PDF formats. endstream endobj 1549 0 obj<>/Size 1530/Type/XRef>>stream Commercial property owners in Los Angeles often have alternative streams of income in the form of long term leases from billboard companies, such as Outfront Media, CBS Media, or Lamar. A license is a contract that allows a person to conduct an action on the landlords property. We all regularly drive by billboards, but we seldom think about the economics of how they work and what they pay the landowner. It is troublesome for anybody to speak against the idea of how reasonable it should be and this point thus could take the deal in your opponents favor. Yes. Existing signs can stay under a grandfather exception, but property owners and billboard operators cannot erect new commercial signs or even replace existing ones. There are a number of items that are important to address in the drafting and negotiation of a billboard lease to protect a land owner. V)gB0iW8#8w8_QQj@&A)/g>'K t;\ $FZUn(4T%)0C&Zi8bxEB;PAom?W= There are almost no new billboard advertising licenses issued in the City of Los Angeles, with some very narrow exceptions (on the Sunset strip, for example). The sign company may argue that you could plan a project that incorporates the sign, or that it cannot be disturbed because it falls in a building setback zone when you really want to remove it for aesthetic reasons. There is a lot of information out there, and even more people willing to assist you with your telecom or billboard lease sale, or lease (or amendment) negotiations. In addition, when you do reach out you dont want to be rushed. Many Good. The Lease includes basic information about the property, as well as provides an opportunity for both parties to specify their rights and responsibilities under the Lease. WebSkip to main content. "F$H:R!zFQd?r9\A&GrQhE]a4zBgE#H *B=0HIpp0MxJ$D1D, VKYdE"EI2EBGt4MzNr!YK ?%_&#(0J:EAiQ(()WT6U@P+!~mDe!hh/']B/?a0nhF!X8kc&5S6lIa2cKMA!E#dV(kel }}Cq9 Rule #1 on lease renewals is to start preparing for them well ahead of time typically months ahead. You can modify it and reuse it. In addition, when you do reach out you dont want to be rushed. Caltrans Website offers the current regulations and process regarding those licenses and existing ones. (zhWj\h 8`d9Xv00_0r`jHi0basJR~9*///7 RN0N`V`si >a>+~id0B(q;L@3`U'@&eZWqYAMyv`Pd0ch`>eg0a ed`\L8@FAd@\9P0H380L`@ [@\E>awmfq)&.iL37g`* 1>qn_z>{G>y]vom{z +o^i/X6%sYU u5e%zJ2VR1Yjf>&^FIn qbQ~ A ground lease is the preferred means of agreementA license could be used, that that has attributes that are usually objectionable. Billboard Insider would never put a billboard up under a license agreement. If there any issues with the license, the income on the property may be in question. This is the biggest potential drawback of having a board on your land. We match you with the perfect billboard for your campaign and help you save up to 20% on every Santaquin billboard rental. Most leases are revocable only on a matured event of default. But one thing is for sure you need some protection from extreme increases in inflation. How do you know what is true, what should you believe? Review the existing lease and all amendments for the billboard. endstream endobj 1541 0 obj<> endobj 1542 0 obj<> endobj 1543 0 obj<> endobj 1544 0 obj<>stream Here are average costs of billboards and their results: Billboards set you apart from the competition by building credibility and brand recognition. If you decide to go this route, be sure to negotiate certain terms in the lease: 4 That the landowner wont erect anything that would block the view of your billboard. A Billboard Lease Agreement is a document used by a landlord who owns real property and someone who would like to use a billboard on the landlord's property If you are buying (or looking to buy) a shopping center in Los Angeles, and it was built in the 1980s it probably has a billboard on it. If you are negotiating in Los Angeles, Chicago or New York, you might try for 30% to 35% if you are in a glamour location that has unusually high revenue and desirability. Every one of us consistently has passed by boards while driving, yet we occasionally consider how they function and what they pay to the landlord. Engaged with billboard rep and signed extension at the previous rent within 1 week of retention. Every one of us consistently has passed by boards while driving, yet we occasionally consider how they function and what they pay to the landlord. Of course, if the lease does not already provide that, its too late to try to go backwards and obtain it. Your ground lease should be crystal clear as to the part of your land you are leasingDesignate an area on a survey or add a diagram to the lease Billboard Insider agrees. The profile is usually a large media company that owns many billboards, and then leases out the sign to advertisers on monthly contracts. If you do not have a website, please provide the necessary links to where we can find more information about your business - blog, Facebook, etc. Although, you may request that you get a "reasonable" rent. Know More About Baby Doge How to Buy, Latest News, and Lot More, How to Negotiate Billboard Lease with Companies, What to Know Before You Invest in Psychedelics Companies Stock in 2023, Market Outlook into the Psychedelic Industry, Top Psychedelics Drug Development Startups and Companies by Compound, How to Differentiate Reliable Forex Bonuses From Scams, This App Lets Users Follow Investments Like As Simple As Following Content Creators On TikTok, Looking For A New Broker? Why? Insider was negotiating with a shopping mall about putting up a digital billboard. Unless you are convinced that there is a 0% chance of your property being used for different purposes at some point, every billboard lease should contain language allowing for removal in the event of future plans. Can you deliver? Tips in Negotiating a Billboard Lease or Extension. WebBillboard rentals in Pleasant Grove, UT are the ultimate way to shine light on your business. There are some logical steps to take when negotiating a billboard ground lease. Some leases have extra rent to the landlord in the form of CAM payments or excess revenue based on traffic counts. Billboards seem to be everywhere, but landowners must consider a few things before deciding whether they want to lease their property for use by a billboard company. Rule #1 on lease renewals is to start preparing for them well ahead of time typically months ahead. %%EOF file size: 1,000 MB, Max. What do you think of these lease provisions. In one case years ago, a highly profitable sign came up for renewal and the sign company offered the land owner a ridiculously low amount at renewal, hoping to take advantage of their lack of knowledge. Thats because there is some research to be done and some numbers to be crunched before you even reach out to the property owner. Billboard leases are long so its important to negotiate well when you have the chance. 0000004719 00000 n Unlike a lease agreement, a rental agreement is more suitable for short-term rental situations. The typical period covered by a rental agreement is 30 days although in some situations an even shorter period might be used, such as weekly or even daily. N')].uJr Any specific notes you would like to leave for the design team. I confirm that I own all rights to the uploaded images and I acknowledge that Blip Billboards is not liable for copyright infringement, intentional or otherwise. Answer a few questions and your document is created automatically. Our mission is to arm you with information on your telecom or billboard lease(s) to help you make an educated decision, whether it be for a full review, a lease buyout, lease renegotiation or renewal. When both parties acknowledge and agree to the contract terms, the following happens:Their signature is proof of their acceptance of the contract.The signature binds both parties to the terms.Getting the contract notarized proves each party signed the document (since no one can claim their signature was forged).The document has the notary's mark and seal. ;n=(et``NeA y`f(P 4t FMpV !61x. Write the date, the landlord's name and address at the top of the letter. Fill out this form to submit your messaging request. In another case, the billboard company gave an extremely fair renewal amount to the property owner, and the owner did not believe them and cancelled the lease. It is difficult to work in real estate and not have at least one billboard lease that you have to negotiate in your career. The bottom line is that many deals go bad due to the sign companys lack of using good common sense. Keep these pointers in mind to make sure you do a good job at it. Since you only have one shot every 20 years to negotiate your ground lease, it is imperative that you do a good job at it. Avi Sinai started to practice law in 2011, focusing on business and real estate transactions. Any specific notes you would like to leave for the team. The problem was that the sign company did a very poor job of supporting their numbers with actual stats on past vacancy and ad rents. Billboard Insiders Top Women Out of Home Execs. endstream endobj 1531 0 obj<>/Metadata 331 0 R/PieceInfo<>>>/Pages 325 0 R/PageLayout/OneColumn/OCProperties<>/StructTreeRoot 333 0 R/Type/Catalog/LastModified(D:20071215234400)/PageLabels 323 0 R>> endobj 1532 0 obj<>/PageElement<>>>/Name(HeaderFooter)/Type/OCG>> endobj 1533 0 obj<>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageC]/ExtGState<>>>/Type/Page>> endobj 1534 0 obj[1535 0 R] endobj 1535 0 obj<>/A 1545 0 R/H/I/StructParent 1/Border[0 0 0]/Type/Annot>> endobj 1536 0 obj<> endobj 1537 0 obj[/ICCBased 1544 0 R] endobj 1538 0 obj<> endobj 1539 0 obj<> endobj 1540 0 obj<>stream Income generated form a billboard is extraordinary as it doesnt prevent you from offering or creating your property. It is important to take into account location and traffic numbers. In most states the billboard owner holds all the cards regarding permits. There are billboard leases out there that have a provision that, if the land owner does not contact them by a certain date, the lease rolls over for an additional term of 20 years, or whatever the primary term was. WebFor 30 years, Lang Media has acquired key tower or billboard leases on major thoroughfares across America. Billboard ground rent is a function of the simple economics of the sign: the amount it rents for is in direct correlation to the amount you can pay. Note: Billboard Advertising in Santaquin is subject to When you comp billboard rents, dont use a times 12 estimate for the figure they give you; you need to use a times 13. You can pay as little or as much as you want with Blip. 1-800-FLOWERS. This knowledge gives you much greater power in the negotiating process and you need to get it. So how can you do that? startxref There are round about 368,000 billboards in the United States. When you are talking long periods of time, nobody can predict where inflation will head. The Agreement allows the Parties to specify the following important details that will guide their landlord/tenant relationship: After inputting the required information, the Agreement is printed out and signed by both Parties, and then kept on file by both Parties for the duration of the Agreement as well as for a reasonable period of time thereafter. You should only have the right to negate a finite subset of advertisers such as competitive products, adult bookstores and clubs, and political messages. By uploading, you confirm that you own all rights to the uploaded images and acknowledge that Blip Billboards is not liable for copyright infringement, intentional or otherwise. This Agreement can be created by either the landlord or the billboard owner but its terms must be agreed to and signed by both parties. What should I know. In L.A., there are ground rents that can equate to 50% of net revenue. 0000002172 00000 n Owner of the property was inexperienced landlord and needed guidance in extending the lease. 1530 21 From that point forward, the negotiations should be all about what that fair rent should be. Is it a good time for you to sell? WebHow Our Billboard Brokerage Process Works. The cost depends on the location (s) and time (s) you choose. This lease is used for the tenant to rent the property from the landlord. WebThe average billboard ground lease is 20 years. They are ready to close on the deal, but theres one small item you have to get that billboard off there. The year after you sign the lease, the value of your stream of payments is reduced by the inflation rate. 0000008686 00000 n They are now measured per four weeks essentially a 13-month year. This would eliminate 10 of the to 20 leading out of home advertising categories from going on the billboard. Billboard rentals in Santaquin, UT are the ultimate way to shine light on your business. FEATURES. If you are negotiating in the average city, you should shoot for 20%. There is an equation that billboard organizations utilize to figure out what to pay landlords. WebNegotiating a Billboard Lease with an Advertising company in AL Commercial Real Estate Investing User Stats 37 Posts 20 Votes Commercial Real Estate Investing Negotiating a Billboard Lease with an Advertising company in AL Shepard Ager Real Estate Professional Birmingham, AL Posted 4 years ago Hey Everyone, I hope all is well. WebNegotiated a complex lease termination agreement with a national billboard company, which involved the negotiation and settlement of a substantial claim against the tenant for damages caused to the landlords building. You can put it into your computers calendar, but for all you know there will be some glitsch thirty years from now and it wont pop up. Client was unable to negotiate a better lease term, as Outdoor Media was playing hardball and threatening to leave. Never approach the billboard company in an adversarial manner. While this cannot be done with any type of accuracy, you can make some general bets. Please tell us anything else we might need to know to design an effective billboard for you: Fill out this form to submit your design + messaging request. Some of the most effective billboards are just a brand name for brand recognition. Whether you are a real-estate agent or have a family-owned restaurant, you decide how muchor how little you want to spend. Once you've done that and filled out the rest of this form, our designers can then create billboard designs in all of the exact dimensions you need! 0000002957 00000 n Creating awareness is obviously a major key to getting customers. This info may not be placed into your messaging exactly. Santaquin has a poplulation of 9,674 people. Get rent comparable, traffic counts on your street/highway, and hold strong in negotiation. You cant make it impossible for the billboard company to find a single client you will allow. Don't enter into anything with out properly being informedand if we can help, great! Generally placed along highways and busy streets, billboards can quickly catch a person''s attention and create a lasting impression. 0000005342 00000 n Most billboard owners are shooting for a ratio of 15% to 20% going towards land rent. files: 2. This is the fee for our one-time Design + Messaging service. One footnote here is that billboard revenues are no longer measured by the month. For example, wording such as in the event of development requiring removal puts a subjective limitation on the subject. From a vital point of view, one can consider this. The standard equation used by companies is the net revenue the sign will yield times 15% to 20%, but that percentage should be adjusted upward for high-traffic, urban areas. Contact Avi today. Review the existing lease use a lawyer to explain and break down the lease completely so you are aware of any limitations or timelines that are in place to protect the tenant or gain some advantage. 0000003606 00000 n Advertise in your city or across the United States, with billboards ranging from Los Angeles to New York. Digital billboards are a form of outdoor advertising that offer more flexibility than most out of home advertising mediums. On the off chance that an announcement board has $10,000 net income in a year, then the bulletin ground rent ought to run from $1,500 to $2,000 for every year. 0000003568 00000 n With lease lengths averaging around 10 years, it is extremely important that you excel in negotiating great deals for you and your clients, as you may only get the opportunity once. 1 Compliance with Law First, it should be clear in any billboard lease that the tenant is liable for familiarizing itself with The rent in a billboard lease is usually calculated based on location of the property, traffic counts, and prior ad revenue in that location. There are round about 368,000 billboards in the Some billboard companies will insert language that appears to give you the right to remove the billboard, but the language contains technicalities that prevent removal. After a half a century of combined years in the real estate business, OBUniversity.com is the only place that will give you the good, bad and the ugly details on Outdoor Billboard Investing. No contracts or minimums means anyone with a desire to grow their brand and a few dollars can have their own billboard ads. With that in mind, many times a campaign with a limited budget can make use of a few properly placed billboards in Santaquin and see instant results. Billboard advertising offers product showcasing unparalleled by any other advertising vehicle. In that case, what constitutes requiring removal? In Los Angeles, Chicago, and New York, billboard rents are often exponentially higher than normal metropolitan statistical areas (MSAs). 0000003835 00000 n If you have a high quality, professional image/logo, upload here. That way you are not under the gun to orchestrate events, or be penalized for having a memory lapse. So look at what the sign has been brining in and apply 15% to 20% to that number and that will give you the range of what youre hoping for. Email davewestburg@billboardinsider.com or use the form below. In order for our designers to create your custom billboard design, we must have all the sign dimensions you need for your Blip campaign(s). The document is created before your eyes as you respond to the questions. For more on this continue reading the following article from National Real Estate Investor. And, although everybody has forgotten by now, there have been periods of 10%+ annual inflation in this country. file size: 10 MB, Max. <<433E6506B2EA634D99DEBAE5203EE608>]>> Inform the company that you dont want to lose the sign, and you know that it does not want to lose it either. The daily news you need to run your out of home advertising business. Verify if there are any rent increases in the lease, and who is responsible for paying utilities or maintaining the sign. | Pay Per Flip, Pay Per Blip, Blip, and Blip Billboards are registered trademarks of ACME Intergalactic Inc., registered in the U.S. and other countries. Here, we believe in informing the leaseholder/landlord, giving true, honest, accurate information, and living our life in an honest and transparent way, while maximizing payouts, or rents. If you continue to use this site we will assume that you are happy with it. If a billboard has $20,000 net revenue in a year, then the billboard ground rent should range from $3,000 to $4,000 per year. You can prepay $100 on your Blip account (link to login) and we will provide our design service for FREE! How do you want them to feel about your brand? 0000003138 00000 n Join our mailing list and receive a free book titled "How I Turned Around $4k Into Over $19,000.00 Per Year In Income". *Note that each request will cover one design resize. Negotiate 2022 Blip | Our Cookie Policy | Pay Per Flip, Pay Per Blip, Blip, and Blip Billboards are registered trademarks of ACME Intergalactic Inc., registered in the U.S. and other countries. Do you care if theres a bank or hospital on your billboard? You need to know this number before you talk to the property owner. Numerous simple slogans have been used over the years to brand businesses big and small alike. Grand canvases and cutting edge technology allow you to present your business in the best possible light on the biggest possible stage. WebThe Best Cell Tower Lease Consultant. Billboard leases are, in general, fairly long-term instruments. Distinct from that, however, required disclosures and lease terms will be based on the laws of the state, and sometimes county. The author counsels landlords on what to ask for in a billboard lease. Often, the billboard company will seek to litigate the matter, and the landowner will capitulate rather than have his project tied up in court for years. There are two choices here. Both sides need to know exactly where on the property the billboard sits. The rental income from a land-lease from a billboard works very similarly to any commercial lease. YXntLbecUbY2%BcbKV'xLTrQ'\:T This can sometimes backfire. Negotiating a new lease with little leverage means you need to use any advantage presented to you in order to secure a better position. Just think about that. xb```b``|A8@E~_tV,Y030M`z4IK9uAVuXXgI,Y wG xR^[ochg`>b$*~ :Eb~,m,-,Y*6X[F=3Y~d tizf6~`{v.Ng#{}}jc1X6fm;'_9 r:8q:O:8uJqnv=MmR 4 Billboard leases are a novel specialty of land, however substantially more copious than you would envision. Lowering Barriers to Entry in the World of Mass Communications. Selling your Property with a Billboard or Telecom / Cell Tower lease on it??? First, how far in the future will you be redeveloping the property? Follow These Steps, The Top 5 Best Crypto Credit Cards To Get This Year, Funds are available to U.S. The audience for billboard advertising in Santaquin, UT can be broken down into key demographics useful for any advertiser. If your requested content exceeds the following requirements, your design may not be approved by sign owners and will not display on the billboard. So, it comes as no surprise that the average person has absolutely no clue as to how to handle the negotiation of a billboard lease on his property. This field is for validation purposes and should be left unchanged. Or a topless bar? nQt}MA0alSx k&^>0|>_',G! This is less likely in a large urban market. With constantly evolving forms of billboard advertising, and the increasing popularity of digital marketing, billboard leases are expected to remain a staple in the advertising industry. A lease gives you A Billboard Lease Agreement acts as a legally binding contract that allows a business or individual the right to display a billboard advertisement on the Landlord's property for business or commercial activities in exchange for paying rent. It is unlikely that a billboard operator will accept a short term lease (less than 5 years). There are approximately 450,000 billboards in the U.S. You fill out a form. &* 9]@O_VC]Z]KR-#'SSB\,*2BA^NTDXHWG[+-5%!:*7%93N6G5^EQU=?/7(*`V &ml 6twE;Z[;@g1}Xt&L .\09`.Y$z6WlXnZ,kl =rX'@.^8X ~ ,rm 0w03?xH!bq. HyTSwoc [5laQIBHADED2mtFOE.c}088GNg9w '0 Jb This should be handled on a case by case basis. In Los Angeles there is a moratorium on new billboards since 2001. To protect yourself from this attack, make sure that the lease is fully executed and has all attachments. The important point is that you have at least one of these options in your lease. If you tell the billboard company heres my offer, take it or tear your sign down, you may set in motion the removal of your sign, even if it was only a bluff. If you cant live under that type of pressure, you need to make sure that the lease changes to month to month at the end of the initial term. By hiring Sinai Law, you get an experienced transactional real estate attorney to represent your interest. 1550 0 obj<>stream This is the fee for our one-time design service. Most of the billboard renewals that I have seen go bad in the past have revolved around one of two issues: The sign owner is not reasonable with the property owner. Unlike most billboard ads, a digital billboard can be updated in real time. Note: Billboard Advertising in Santaquin is subject to availability. Ad Board Lease Agreement, Advertising Board Lease Agreement, Billboard Lease Contract, Lease Agreement for Ad Board, Sign Lease Agreement, Arrangement of who will be responsible for erecting the billboard, Whether the tenant's use of the property and the billboard itself will be. Under this Agreement, the person renting the property, known as the tenant, may either erect a billboard on the landlord's property or make use of an already existing billboard on the property. There is a lot of information "out there" and unfortunately, like most industries, you are only getting the information form "consultants" that will directly benefit them. That scenario is not as far-fetched as you think. Client incurred only 5 billable hours as legal expenses total. This document includes all of the information necessary to create a thorough and comprehensive Billboard Lease Agreement. In almost every scenario, it is the tenant/operator that owns the physical sign and the license to it. What should I get for rent? Billboard Leases can be short-term, for as little as a few months, or long-term, for multiple years. It would be foolish to enter into a long-term lease given todays reduced values. We pride ourselves on integrity and transparency throughout the whole sales process. WebSignValue can negotiate a new billboard lease that is fair for you! Here are five things the author recommends together with Billboard Insiders response. One of the first problems with billboard renewal dates is that they are typically so far in to the future. In 2001, the City of Los Angeles put a 25 year moratorium in place on all new billboards licenses. Our goal is to fairly represent our outdoor advertising clients while ensuring both parties are completely satisfied with every transaction. This is a dealbreaker for Billboard Insider. Its basically the net revenue from the sign (gross rent less advertising agency commission, if any) times a range of 15% to 20%. You cannot afford to make a mistake that you will be stuck with for decades. There are a few steps you should take before closing in order to verify this income, especially if you are purchasing the property for its income, and the revenue from the sign is priced in: Any sign or billboard that is unlicensed or not according to code could be subject to a violation and fines from the City of Los Angeles.

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